Jamie

Jamie Morgan is a groundbreaking British photographer who has been instrumental in the story of fashion image-making and the visual definition of style culture. Morgan changed our perception of human beauty and was one of the first fashion image-makers to use street casting in radical ways. Morgan draws people of all ages and cultures into his photographic projects and has visually manifested the diversity and character of British style for over 40 years. He has constantly created iconic images that celebrate gender fluidity, starting at a time when traditional, binary gender roles were set.
Morgan co-founded the legendary style movement of Buffalo with stylist Ray Petri. Within the context of like-minded creatives, Morgan’s image-making rewrote the tenets of fashion photography. Morgan redefined ideas of beauty and style that better reflected the diversity and lived experiences of British youth culture from the 1980s onwards. Rejecting binary gender conformity, Morgan began his life-long photographic celebration of individuality and agency for all.
Buffalo tested the limits of fashion imagery using models of all races and mixing couture with street hence a new style was born that still dominates today. Morgan had begun his life-long photographic celebration of diversity, gender fluidity and agency for all.
The Collective had a major exhibition at the V&A Museum, accompanied by the release of the heavily referenced ‘Buffalo’ book.